Life is now
Edwards Lifesciences is a global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives.
Through my role as Art Director at MossWarner, I worked closely with the Transcatheter, Critical Care, and Surgical teams. Edwards has had a long standing relationship with the agency and we’ve helped them to break new ground in all areas of marketing & communication.
Edwards websites feature large, easy to digest infographics and imagery. It’s the hallmark of their brand. when communicating or marketing to doctors and referring physicians, time is of the essence. The Edwards brand is heavily managed and scrutinized through their internal vault process, every item must pass through a review system to ensure compliance.
Hundreds of highly detailed presentations are the cornerstone of their outreach strategy. Conveying the right data, in an easily digestible format, wether it’s a surgical team, a patient, or an investor, is crucial for high-level medical devices. Their materials need to exhibit the same level of precision which are inherent in their revolutionary products. Thoughtful layouts and customized Infographics deliver crucial data in memorable and impactful displays. The reason I love working with Edwards is because they understand (and strive for) a higher standard of brand marketing.
Combining the best of their powerpoints and website strategy, Edwards printed pieces are the staple of their communications. Printed documentation is still paramount in the medical field, and doctors rely on these items to share and discuss within their teams. We create everything from product catalogs, to step-by-step instruction manuals which the surgical teams follow during complex medical procedures. There is no room for error, or second guessing in these critical scenarios.